Modern with an Em

Say Hello to Your Breast Friend August 21, 2008

Filed under: Fit and Fabulous — modernwithanem @ 8:07 pm
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The other day, my boyfriend turned to me and asked, “Are you wearing a bra?”
No, I was not. Granted, I didn’t feel that it was necessary to, as it was 10 p.m. and we were in the privacy of our bedroom.
Then he said, “Well, try not to do that too often. I don’t want you to end up with those African boobs you see in National Geographic.”

As funny as his frank honesty was, a new study shows that we women may need to be a little more concerned about sagging than we think. In a study of 70 women with cup sizes ranging from AA to JJ, it was shown that our girls do not just move up and down when we exercise, but instead, move in all directions, making a figure-8 pattern. Unfortunately for us, sports bras have been made to address the up-and-down motion, not side-to-side or in-and-out.

Until now.

Enter the Shock Absorber bras. Launched in 1995 in the UK, these bras are designed to address the ins and outs (and side to sides) of breast movement during all kinds of exercise. These bras have been shown to reduce breast movement by 74%, whereas a normal bra only reduces movement by 38%, and unsupported breasts move an average of 14 centimetres! There is even a visualization feature of their website comparing the differences (based on your cup size and activity level), as seen below:

There are a wide variety of bras available within the product line to meet your individual needs, based on the size of your chest and the intensity of your exercise regime. All of the bras are designed to be stylish as well as comfortable, and address not only your cup size, but also your band size for even better fit and support.

For more details and your own personalized bra recommendations, check out

Shock Absorber bras are available online at,, and